Introductory and crucial tips for performing SEO

Everybody wants his site in top search engines organic listing. Before you optimize any website you should be aware of some prefatorial optimization techniques.

1)Keyword Research


a) Effective keyword research

efficient keyword research is must for every Websites. Your Websites should target right keyword, otherwise it affects to visitor rate and in the end affect to SE ranking.

b)Example of effectual efficient keyword research

Suppose you have a site that has selective information for car vendees about location, price , company name, model number etc.


*So start from the basic and main theme i.e. buy car. Put the keyword in keyword tool and see the mostly explored keywords.


*Prepare the sheet of famous keywords related to your subject.
E.g. Buy car, buy cars, information for car buyer. Etc.


*Try to vary keyword research by viewing plural keywords. E.g. Car buyer, car buyers.


So these are the keywords about general subject of your website. Now move to page specific keyword research. It is more good if you make separate keyword list for every webpage other than general topic keyword list.

E.g. Believe you wrote an article for a webpage which has information about car showrooms in Texas. For that you should try to make keyword sheet of popular and specific "Texas showroom" related keywords.

c) Rearrange the keyword list

Now by the precedence of keyword relevance, global and local monthly search volume, rearrange your keyword list.

2) Some free tools for keyword research


Google's Keyword Selector Tool

Google keyword selector tool offer you to check volume of keyword searched in Google search engine including global and local volume of searched keywords. You can also sort keyword results by relevance of keywords, competition etc.

Wordtracker

WordStream


3) Writing a keyword rich article.

When writing an article, good practice is to first write the articles naturally without stuffing keyword and then perform proper keyword stuffing on it. Extra keyword stuffing gives you penalty so be aware of that. Keyword stuffing should have proper percentage of density. Normally maximum 6% density for each popular keyword in our sheet is a good practice. For better results keyword density should be between 2-6%.

4) Proper use of HTML tags

As each tag has its own importance, for better SEO you should follow some ethics.
There are various tags like title, meta, Hx, bold or strong tag,alt image attribute etc. Many people make mistake that they do not write H1 heading tag. As it has much value there should be one h1 tag in every webpage. Do not write more than one h1 tag in a single page. There should be proper use of h2,h3,h4 tags. These tags can be used for subheadings. H1 has high importance and as number of Hx tag increases, its value decreases.

5) Avoid wrong keyword targeting

You cannot make fool to search engines. Now a day's search engines algorithmic program is so optimized that, they track your every aspect of site. So do not try any black hat technique , be clear and genuine.
E.g. If your webpage is about finance and you are trying to target cricket topic by putting keywords in Meta tags, your may get penalty by search engine and may omit from organic listing.

6)Use of XML sitemap

XML sitemap is used for search engines purpose. It comprises the information about urls present on your website, date of webpage modification, priority and change frequency. There are some tools which can be used for generating xml sitemap. See below link of free sitemap generator tool.
So these are the prefatorial guidelines for better SEO.

Resource

See this is xml sitemap generator
Author is SEO manager of efuzone one of the best companies which provide web hosting in pakistan